instagramforfitness

#Fitsagram – Instagram for Fitness

There is no doubt that Instagram has become one of the most significant and active social media to date. The service launched in 2010, as little as five years ago, becoming one of the fastest growing cultural arrivals of the twenty first century with recent figures soaring over 300 million active users by the end of 2014. But what makes Instagram phenomenal is that it has become such an influential platform in marketing and monitoring the game of fitness.

 

And what do we exactly mean by Instagram? #doyoueveninstagram

To the majority of us, the app requires no introduction however we must acknowledge that Instagram only launched in 2010. Advances in technologies and its impact on culture has us both tech and trend savvy. It’s still important to be open minded that our age and generation plays a huge role in this cultural transition.  Instagram is a photo and video sharing service based online and on mobiles. The app enables members to capture, filter and share photos and videos onto their profiles and across other social media including Facebook and Twitter. But, distinctive features of the app include confining photos similar to Polaroid images but most importantly users are able to digitally enhance their images using filters.

 

Why is Instagram obsessed with fitness? #fitspiration

Photos speak more than words, in fact, they speak volumes. Instagram is image saturated, the whole concept itself is solely focused around imagery. When words are difficult to communicate, posting images simplify the task especially as other social media is either constrained with character limitations or crammed with too many functions of statuses, albums, videos, etc. An image is visual, artistic, the best and perhaps the only way to share your progression in fitness to whoever and whenever you want. The app allows you to follow whomever you wish, mainly for motivational purposes of cultivating these beautiful, inspirational fitness, health and nutrition accounts to help support and motivate us in our day to day goals. It’s common sense that sharing beautiful images creates a positive, motivating ambience, radiating positive emotions.

 

It’s more than perving #WOD

Many of us students including myself follow fitness accounts not only on the basis of aesthetic images but we love nutritional recipes, workout plans and exercise tips and tricks – all of which are free (almost! if you’re careful)! But this is the best part, we are extremely lucky to have access to so many sources of information in targeting our fitness goals, bearing in mind that not so long ago these little gems of tips were difficult to access without purchasing the magazines or hiring nutritionists and personal trainers. I’m talking about the days before the technological boom! Yes, there really was a time.

So exactly who are these leading fitness gurus?

 

#WCW women crush wednesdays

 

The Superstar Booty: @jenselter

 

 

Jen Selter, 20, New York 2,450,000 followers

“I don’t really post a lot of face pictures. I mainly do body selfies,”

 

 

The Personal Trainer: @nataliejillfit

 

 

Natalie Jill, 42, San Diego 320,000 followers

“There’s a few things that work: the picture needs to be colourful and happy, and people like seeing me do tricks on my rings. The ones that get the most likes are my morning work-outs. I try to teach something, not be all ‘look at me.’’

 

 

The yogi: @yoga_girl

 

 

Rachel Brathen, 25, Aruba 630,000 followers

“The pictures that get the most traction? The upside-down poses – especially if I’m in a beautiful location – paired with some words of wisdom. People are really hungry for inspiration, not just for tips on how to do poses.”

 

 

The celebrity trainer: @mankofit

 

 

mankofitMassiel Arias, 25, New Jersey 1,045,000 followers

“A lot of people do ‘shout-for-shouts’, where they ask you to follow their friends. I could have three million followers if I did that. My followers are all word-of -mouth. I want to show people that working out should be fun.”

 

 

The ballerina: @balletbeautiful

 

 

ballerina

Mary Bowers, 33, New York 110,000 followers

“The photos of me dancing pregnant were popular because they were so unexpected. No one had seen a ballerina in a leotard doing advanced moves like that. Ninety per cent of the comments were supportive, but it made some people uncomfortable.”

 

 

#MCM Man Crush Mondays

 

The superstar body: @kyleclarke

 

 

kyleclark

Kyle Clark, 27,  Los Angeles 67,000 followers

“When you focus on problems, you’ll have more problems. When you focus on possibilities, you’ll have more opportunities”

 

 

The personal trainer: @lazar_angelov_official

 

 

lazar

Lazar Angelov, 31, Bulgaria 1.4m followers

“I want to inspire people, I want someone to look at me and say, because of you I didn’t give up”

 

 

The yogi: @carsonclaycalhoun

 

 

carson

Carson Calhoun, 35, Arlington 88,900 followers

“One of the most important elements of a well-rounded workout is stretching and no other activity does it better than yoga. Press up handstands and arms balances reveals the importance of flexibility and engaging your core to achieving a flawless practice on and off the mat”

 

 

The celebrity trainer: @therock

 

 

therock

Dwayne Johnson, 42, California 8.4m followers

“Success isn’t always about greatness. It’s about consistency. Consistent hard work gains success. Greatness will come”

 

The ballerino: @marcodalia

 

 

ballerino

Marco Dalia, 23, Italy 1483 followers

“Dance everywhere”

 

 

My Personal Favourite @kayla_itsines

 

 

kayla

Kayla Itsines, 23, Adelaide 2.4m followers

“I have been personal training women since 2008. It is my mission to bring incredible confidence and pride to women all around the world. We all deserve to feel great about ourselves. Everyone always says change your life today, but no one ever provides how. My life goal is to provide the how to as many women as possible”

 

Kayla’s beliefs summarises the reasons as to why she appears on my IG feed. The publishing of her Bikini body workout guide that aims to motivate women into fitness has become a global success. For myself, I need motivation and encouragement to keep going and Kayla provides the perfect balance of tough love and lots of love. This guide is dominating and proves to be working for her hundreds of subscribers and millions of followers. Kayla’s Instagram feed is saturated with motivational images, not only of herself but of the women that have followed her programme.

 

Interview with Bryan Leong

 

In seeking a male student’s position on fitness accounts. I’ve kindly sat down with student and powerlifter Bryan Leong to quiz his perspective.

 

What do you look at for in terms of following a fitness account?

“Twofold.  For powerlifter’s accounts I am looking for advices in technical lifts. For accounts of Youtube’s celebrities, I mainly follow them for their persona.”

 

Who are your top favourite IG fitness accounts?

@Marksmellybell and @Silentmikke. The more I get into the sport of powerlifting, the more I study ways to maximize progress. One of many ways to achieve this is to dig into powerlifting-specific gym equipment and accessories. Marksmellybell and Silentmikke are the spokespersons of the company ‘How Much Ya’ Bench’, in which their IG accounts focuses mainly on demonstrating and test-driving their latest products. Plus occasional posts of motivations featuring top powerlifters in the US.

 

What makes them different from other accounts?

The one thing which all of these accounts stands out from the other is, they represent the pinnacle of different aspects and field of ‘fitness’. To be fair, based on the current trend of fitness, the content of every fitness-related accounts share 90% of similarities. But I rather follow those who are at best at what they do to receive the most reliable content.

 

Any other fitness related accounts you’d like to share with us?
  • @Marksmellybell for powerlifting motivations and advices.
  • @thebodymass for general student fitness activity log.
  • @Stevecook_32  for its unique approach to motivation and the preach to balance different goals and aspects in life.
  • @Dangreenpowerlifter for the ‘animal’ side of powerlifting. helpful in learning the mindset of a champion.
  • @Nikkiblackketter for her persona and physique.

 

Rumina Awal
Journalism, Media and Cultural Studies student
Cardiff University

 

 

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strongman

MASS’s Strongest Man 2015

The first ever MASS strongman competition was held in the ‘larger than life’ Warehouse Gym this March.

 

Amongst murals of the Kings and Queens of strength and acres of gritty strength machines for people who mean business, athletes from across the country battled it out to be crowned the strongest and hopefully earn points for their university in the MASS games.

 

strongman Geoff

 

After some close weigh-ins and an explanation of the events from MASS chairman David Bissell, the day quickly got underway; starting with the farmer’s carry.  From the outset a high standard of competition was evident, amidst an atmosphere of encouragement and good natured competitiveness familiar to those who attended previous MASS events.

From the females, Cari Davies and Catherine Smith were neck and neck for first place alongside a strong performance from Sharon Shergill. Catherine dominated the log press to nudge ahead at the second event but a comeback from Cari’s now legendary deadlift skills left it all up to the last event; Catherine narrowly pipped Cari to pull the overall result back to a draw.  This meant that Catherine won the junior gold medal, Sharon won silver from the juniors and Cari won the senior gold medal.

 

 

catherine

 

From the males, Zib Atkins blazed through the events in first place across the board from the 85kg category, including a sub 30s time to load a 50kg stone, 65kg kettlebell and 70kg sandbag at the end of a 15m carry. This landed him squarely with the 1st place senior prize, alongside Jacob Hetherington as first place junior following the quickest time to load up to the 80kg atlas stone.  The 105kg male category was more contested, although a solid senior victory was earned by Geoffrey Kirby, following a spectacular 43 reps at the 180kg car deadlift and RAPID 105kg atlas stone loading.

 

 

strongmanjazeer

 

Finally, the MASS games points were awarded, including 25 points to Loughborough in first place, 20 points to Cardiff in second and 16 points to Nottingham in third.  Overall, the first MASS strongman competition was a great example of the friendly, supportive and competitive student strongman community. And we got to pick up a car, which is pretty cool!

 

Words by Shaun Howell

Links
Scoresheet
Competition Page
Event Photos

 

MASS STRONGEST MAN LOGO

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